TV Ratings: ABC's 'Once Upon A Time' Off to Solid Start

ABC ABC's Once Upon a Time opened strong with a 3.9 rating in the 18-49 demographic (12.7 million viewers), lifting ABC to its best performance in the time period with regular programming in nearly three years in the demo and more than three years among total viewers. At 9 p.m.,Desperate Housewives pulled in a 3.0 rating with 9.2 million viewers. But new 10 p.m. drama Pan Am held on to a fraction of its Desperate lead-in, sinking to a 1.8 rating with 5.7 million viewers.our editor recommends'Once Upon a Time': TV Review PHOTOS: Fall TV's 12 Most Anticipated Shows Fox will win the night with Game 4 of the World Series and NBC will slide into second with Sunday Night Football. The baseball game, which saw the Texas Rangers shut-out the St. Louis Cardinals to even up the series two games each, averaged a 10.1 metered-market household rating. Sunday Night Football pulled in an 8.2 household rating for a blow-out 62-7 win by the New Orleans Saints over the winless Indianapolis Colts, which marked the most lopsided game in SNF's 6-year history. VIDEO: 'Once Upon a Time's' Ginnifer Goodwin and Jennifer Morrison Explain Its Version of 'Ever After' For the night, Fox averaged a 4.4 rating (14.6 million) from 7-11 p.m. followed by NBC (3.8, 9.5 million). ABC averaged a 2.6 rating with 8.5 million total viewers, and CBS with a 2.3 rating and 10.4 million viewers. CBS' primetime slid by 20 minutes in many markets due to football. (Ratings for Fox and NBC will change due to the live nature of sports.) TV Ratings Once Upon A time Pan Am