Universal to provide 'Tower Heist' on Early VOD for $59.99

Boosting the stakes significantly, Universal and parent company Comcast can make Brett Ratner's star-packed action comedy Tower Heist on premium VOD for $59.99 just three days following the movie opens in theaters on November. 4.our editor recommendsEddie Murphy Will 'Deliver' as Academy awards Host, Say Show Producers (Q&A)Eddie Murphy's Oscar Gig: What Audiences and also the Industry Are Saying'Tower Heist' Director Brett Ratner Apologizes for Epilepsy Joke in Movie's Trailer (Video) PHOTOS: The Greatest Unsuccessful Jokes in the Academy awards Labeled an evaluation, Tower Hesist, starring Ben Stiller, Eddie Murphy and Matthew Broderick, is going to be agreed to roughly 500,000 Comcast digital subsribers in Tigard and Atlanta. The move, however, could upset theater proprietors, who're in opposition to diminishing the theatrical window to even two months, but Universal associates say film studio chairman Adam Fogelson attempted to defend against any opposition by telling participants that this type of test was forthcoming. VIDEO: Ben Stiller, Eddie Murphy in 'Tower Heist' Trailer "The very first available, this experiment allows the 2 companies to sample consumer appetite with this film within this window only at that cost while permitting the film to attain its full potential in the box office," a Universal representative stated. Captured, participants threatened to alter their trailer guidelines when Warner Bros., Fox, The new sony and Universal released an evaluation premium VOD service on DirecTV, offering game titles including Unknown and merely Opt For It two months after their theatrical release for $29.99. The exam wasn't considered effective. Behind the curtain, studio professionals asked whether two months was too lengthy of the period of time. Universal stated other "other experiments are now being considered through the two companies to provide a rounder picture of the items type of a PVOD experience is easily the most appealing to customers." The $59.99 test was initially reported through the La Occasions. Related Subjects Brett Ratner Eddie Murphy Universal Pictures Ben Stiller